Top 5 Social Networking Apps Performance in the UK Q1 2025

In the first quarter of 2025, social networking apps in the United Kingdom showed varied performance trends according to Sensor Tower's data.

Threads, published by Instagram, Inc., maintained a consistent download rate, starting at 146K weekly downloads and peaking at 155K in mid-January. Active users increased from 7.7M at the start of the quarter to over 8.3M by March, despite no revenue being generated.

Telegram Messenger experienced a stable revenue stream, starting at $88K and reaching a peak of $114K in late February. Downloads began at 109K and saw a decline to 87K by the end of March. Active users fluctuated slightly, with a slight decrease from 8M to 7.6M.

小红书 – 你的生活兴趣社区 saw a dramatic rise in downloads to 641K in mid-January, but this was followed by a sharp decline to below 4K by March. Revenue varied modestly, peaking at $10.5K in mid-January. Active users mirrored the download trend, peaking at 752K before decreasing to 143K.

Facebook from Meta Platforms, Inc. maintained a steady presence with weekly revenue fluctuating around $100K to $134K. Downloads started at 110K and slightly decreased to 89K by the end of the quarter. Active users remained robust, hovering around 34M throughout the period.

Finally, WhatsApp Messenger showed a consistent user base with active users consistently above 53M, peaking at nearly 54M. Downloads started at 117K and decreased to 89K by March, with no revenue recorded.

For more detailed insights and data, visit Sensor Tower's platform.